Product Marketing Manager

• Understands local market dynamics and category insights. Makes correct product recommendations.
• Analyses customers' assortment developing recommendation for range reviews.
• Analyses price gaps between private label and brands to understand McBride competitiveness.
• Monitors local brands and competitors (in collaboration with R&D and Sales) and understand relevant insights

• Supports the Category Leader for their product in the category and uses the NPD/EPD projects to draft his/ her recommendation.
• May integrate McBride brands in the category range recommendations.

• Defines portfolio characteristics (formulas & packaging)
• Creates product ranges for each segment included needed customization
• Ensures performance and costs meets market's needs
• Defines claims and ensures validation (from R&D)

• Coordinates the process to agree category's complexity rules
• Works within the defined complexity rules and coordinates derogation process

• Leads product related projects using relevant tools
• Ensures project completion within agreed timelines and budget

• Collaborates with R&D and Sales to define products' offers
• Supports sales teams in selling the targeted product offer
• Attends and actively contributes in customers' meetings together with Sales
• Collaborates in offer briefing process (product range, recommended shelf prices)
• Follows up customers requests with relevant stakeholders
• Prepares and delivers customer's presentations for NPDs

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